CHICAGO – October 18, 2023 – Today, 1WorldSync, the leading global product content orchestration platform, released its 2023 Consumer Product Content Benchmark Report featuring insights collected from 1,500 shoppers across the United States and Canada. This report underscores that strong product content, plus user-generated content, are the building blocks of consumer trust as the line between digital and physical retail merge.

Read the full report: https://1worldsync.com/2023-consumer-product-content-benchmark/ 

Consumers take a meticulous approach in today’s digital landscape before committing to purchases, including conducting research online and in-store. According to the survey, 87% of shoppers use their smartphone to research a product while in-store at least some of the time, citing price comparisons (72%), customer reviews (69%) and detailed product descriptions (52%) as the information that matters most. 

Online shopping, meanwhile, continues to accelerate. Two-thirds (66%) of shoppers have purchased an item online in the last 12 months that they previously only ever bought in-store, with clothing & accessories (50%), health & personal care (42%) and beauty & cosmetics (35%) leading the migration of in-store to online purchases. The percentage of online shoppers in new categories is down from the height of the pandemic (82% in 2021) and only slightly from last year’s survey (68%)—indicating sustained consumer comfort with online shopping in traditional brick-and-mortar retail categories. 

“In today’s retail landscape, online and in-store shopping experiences are intrinsically intertwined, each bolstering the other to meet the evolving demands of modern consumers,” said Steve Sivitter, CEO of 1WorldSync. “The boundaries between digital and physical retail channels are dissolving, giving rise to a ‘phygital’ shopping era where consumers seamlessly merge online and in-store shopping to make informed in-store purchases and vice versa. This interconnected ecosystem reflects the future of retail, demonstrating the complementary and indispensable relationship between online and brick-and-mortar platforms in enhancing customer experience and choice.”

The survey found that even a majority (61%) of in-store shopping trips begin online, a 25% increase from 2022.

Reviews Provide Missing Product Context

The indispensable role of user-generated content (UGC) in the online shopping experience stands out, with two-thirds of online shoppers reporting that customer reviews significantly influence a purchase decision. Moreover, 53% of shoppers under the age of 35 will not buy a product with less than five reviews. But the dark cloud of negative reviews looms large; as few as 4-5 unfavorable reviews can deter nearly half (43%) of potential consumers. Alarmingly, 20% admit to penning reviews for products they haven’t even bought, emphasizing the need for companies to verify feedback for reliability and legitimacy as part of their omnichannel strategy.

Influencers’ Influence on Consumer Behavior

Influencers may not have the purchase-driving power once thought. Despite the overwhelming presence of influencers on popular social channels, only 40% of consumers report acting on an influencer’s recommendation in the last 12 months. Additionally, 61% of those who did make a purchase found their recommendation did not accurately reflect the product. The data also shows that women are slightly more likely to make a purchase based on the recommendation of influencers than men. And although influencers are around every swipe, the report reveals traditional personal networks and brand messaging remain pivotal in shaping purchasing decisions.

Emerging Technology Drives Shopping Behaviors

A palpable wave of technological advancement is altering consumer behavior. Augmented Reality (AR) tools are finding their niche, with 35% of consumers deploying them during mobile shopping and 57% relying on these tools to help visualize product dimensions. In contrast, 78% of consumers remain unaware of/have yet to adopt AI tools for product searches, suggesting this technology remains in the early phases of use during online shopping.

Additional findings from the report include:

• Delivery Services: 23% of consumers are shopping less with delivery services/courier apps this year compared to 2022, indicating consumers are more comfortable visiting stores and restaurants in person than they were prior.
• Fast Fashion: Despite their growing popularity, 46% of shoppers have never shopped at budget or fast-fashion e-commerce sites like Temu or Shein, citing the perception of poor quality products, untrustworthy reputation and unfamiliarity as reasons why they have not shopped with the budget-friendly sites.
• Returns: 48% of consumers will stop shopping from a brand after making two to three returns, with more than half of shoppers citing misleading or poor product content as the reason fueling their returns.
• Holiday Shopping: The average shopper predicts they will do approximately 60% of their holiday shopping online, a reflection of the continued trend toward e-commerce, driven by convenience and a wider variety of choices.
• Political Affiliation: Social media often amplifies the perception that political affiliation significantly affects brands. However, due to rapid social media cycles, consumers often move on to the next trend, lending to a limited number of shoppers (17%) who report they have stopped purchasing a specific brand due to political affiliation or position in 2022.

Understanding the nuanced behaviors and expectations of today’s digital consumer is vital for brands. The Consumer Product Content Benchmark Report stresses digital influence on guiding consumer purchasing decisions, including the increase in online research, both at-home and in-store via smartphones. And, while outside factors may direct shoppers to product pages, the quality of product content and UGC often hold more weight in the final purchase decision. Brands cannot discount the importance of genuine content, the power of reviews and the potential for emerging technologies to enhance the shopping journey.

To learn more about 1WorldSync’s omnichannel product content solutions or the 2023 Consumer Product Content Benchmark Report, visit 1WorldSync.com.

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About the Report

This survey was conducted online by 1WorldSync via Pollfish in August 2023 among a randomized, representative sample of 1,500 online shoppers in the U.S. & Canada over the age of 18. Margin of error +/- 3% at the 95% confidence level. Results displayed represent the population-weighted, percentage share of the sample selecting each option.

About 1WorldSync

1WorldSync® is the leader in Product Content Orchestration, enabling more than 17,000 companies in over 60 countries to simplify the creation and distribution of impactful content that’s accurate, consistent and relevant everywhere commerce happens. Through its technology platform and expert services, 1WorldSync—backed by global investment firm Battery Ventures—solves revenue-impacting product content challenges faced by leading brands and retailers in the CPG/retail, DIY, consumer electronics, healthcare and foodservice industries. 1WorldSync is one of the only product content providers and GDSN Data Pools to achieve ISO Certification 27001.

Media Contact

Tori Klimczak 

BLASTmedia for 1WorldSync

tori_klimczak@blastmedia.com

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CHICAGO, September 14, 2023 —  1WorldSync®, the technology company providing the world’s leading brands with critical product information to power the supply chain and help consumers make purchasing decisions in-store and online, has partnered with Life Time Foundation as it helps school nutrition professionals procure healthy foods for students by streamlining product data collection and accuracy.  

Life Time Foundation, a 501(c)(3) nonprofit created by Life Time (NYSE: LTH), enlisted 1WorldSync to support the launch of Green Onion – a free online tool that helps school nutrition professionals, purchasing cooperatives and food distributors analyze their K-12 food products for ingredients from the Ingredient Guide for Better School Food Purchasing, a science-based guide that allows school nutrition professionals to identify ingredients to avoid and limit. Green Onion also offers ideas for more nutritious product alternatives and a personalized dashboard to track progress. 

“A key focus of Life Time Foundation is to ensure all students have access to healthy meals and we are thrilled that 1WorldSync can support this all-important work in helping kids develop lifelong healthy eating habits,” said Steve Sivitter, CEO of 1WorldSync. “This partnership leverages 1WorldSync’s expertise in accurate, validated product content to elevate Green Onion’s mission: Providing schools with complete, comprehensive nutrition data about the food served in their cafeterias to make more informed food procurement decisions.”

“We want all children to live healthier, happier lives and that starts with the food they eat,” said Megan Flynn, MPH, RD Life Time Foundation Nutrition Program Manager. “That’s why we are proud to collaborate with 1WorldSync to support all school food professionals in their efforts to eliminate ultra-processed foods and refine their menus for the health and wellbeing of the children they serve.”

1WorldSync’s Global Data Synchronization Network (GDSN) solution, the world’s largest data pool of its type, simplifies the entry of accurate, up-to-date food product information into Green Onion. This process facilitates the distribution of relevant, reliable product information to school nutrition professionals nationwide. 

 K-12 manufacturers are encouraged to share product information via the GDSN and can have an account in Green Onion to see how their products are rated. Without the connection directly from the manufacturer, Green Onion could have out-of-date product information. To publish your product information to Life Time Foundation, please visit Life Time Foundation – 1WorldSync

To learn more about 1WorldSync’s omnichannel product content solutions or its partnership with Life Time Foundation, please visit https://1worldsync.com/trading-partners/life-time-foundation/.

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About 1WorldSync

1WorldSync® is the leader in Product Content Orchestration, enabling more than 17,000 companies in over 60 countries to simplify the creation and distribution of impactful content that’s accurate, consistent and relevant everywhere commerce happens. Through its technology platform and expert services, 1WorldSync—backed by global investment firm Battery Ventures—solves revenue-impacting product content challenges faced by leading brands and retailers in the CPG/retail, DIY, consumer electronics, healthcare and foodservice industries. 1WorldSync is one of the only product content providers and GDSN Data Pools to achieve ISO Certification 27001.

About Life Time Foundation

Life Time Foundation, a 501(c)(3) nonprofit created by Life Time (NYSE: LTH), works nationwide with the goal of improving youth health. Since 2011, Life Time Foundation has helped school districts navigate the many barriers to serving healthy, delicious meals, such as: providing the guidance of registered dietitians, funding culinary trainings and capital equipment, and helping measure and track progress towards the elimination of ultra-processed foods and the increase of scratch-cooked meals. 

Media Contact

1WorldSync

Tori Klimczak

tori_klimczak@blastmedia.com

Life Time Foundation

Megan Flynn, MPH, RD 

mflynn@ltfoundation.org

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CHICAGO, August 22, 2023 — 1WorldSync®, the Chicago-based technology company providing the world’s leading brands and retailers with critical product information to help consumers make purchasing decisions, has acquired PowerReviews, a leading SaaS provider of user-generated ratings, reviews and other content. Terms of the transaction were not disclosed.

PowerReviews, also based in Chicago, helps over 1,000 global brands and retailers collect and syndicate user-generated content and feedback—including ratings and reviews, Q&As, videos and social-media content—giving shoppers the confidence to make purchases. Additionally, the solution delivers actionable insights to brands and retailers to drive more traffic, increase sales and improve products and services.

1WorldSync is the leader in “product content orchestration,” technology that helps brands and retailers manage and standardize critical, behind-the-scenes and consumer-facing content, including product descriptions and data, to boost sales online and in brick-and-mortar stores. Customers include Albertsons, Kroger, Walmart and Amazon, among others.

“Adding PowerReviews to our suite of technology and solutions makes 1WorldSync the only provider that can help brands and retailers orchestrate all areas of the content you see on an online product detail page (PDP),” said Steve Sivitter, CEO of 1WorldSync. “User-generated content, whether ratings and reviews, Q&A, images or videos are critical to the e-commerce shopping and buying experience. Our ability to now offer these capabilities to our more than 17,000 customers is a key addition to our capability set.”

According to PowerReviews, consumers who interact with online ratings and reviews convert to purchase (buy a product) at 108% the rate of those who don’t. Those who interact with user-generated, Q&A content convert at more than 194% the rate of those who do not.

Specifically, PowerReviews enables organizations, such as Post Consumer Brands, L’Oreal, Albertsons Companies, Target, and Walmart to generate better-quality customer product ratings and reviews in larger volumes and then analyze and benchmark the data to optimize their UGC programs for conversion, while improving product quality and customer experience.

“The PowerReviews team is always proactive in helping us explore new ways to reach and connect with customers,” said Whitney Conner, Director of Customer Support, Mizuno USA.  “With their ease of use, fantastic support and valuable insights, PowerReviews has been critical in improving how we provide customers with the information they need to guide them through the purchasing journey.”

The presence of ample, quality reviews is a significant driver of e-commerce and retail sales. The 2022 1WorldSync Product Content Benchmark report found that nearly half of online shoppers will leave a PDP if the product has poor or too few reviews. The same study also found that 46% of consumers read customer reviews on their smartphone while shopping in brick-and-mortar stores.

“Brands and retailers must constantly ask themselves if they are providing consumers the most impactful content to guide their purchasing decisions,” said Randy Mercer, Chief Product Officer at 1WorldSync. “The addition of PowerReviews to our integrated suite of capabilities is yet another way we help our customers drive higher conversions and lower returns.”

To learn more about 1WorldSync’s Product Content Orchestration solutions, or about PowerReviews, please visit www.1worldsync.com and www.powerreviews.com. 

About 1WorldSync

1WorldSync® is the leader in Product Content Orchestration, enabling more than 17,000 companies in over 60 countries to simplify the creation and distribution of impactful content that’s accurate, consistent and relevant everywhere commerce happens. Through its technology platform and expert services, 1WorldSync—backed by global investment firm Battery Ventures—solves revenue impacting product content challenges faced by leading brands and retailers in the CPG/retail, DIY, consumer electronics, healthcare and foodservice industries. 1WorldSync is one of the only product content providers and GDSN Data Pools to achieve ISO Certification 27001.

About PowerReviews

PowerReviews (PowerReviews.com) is the ratings and reviews specialist doing more with UGC to grow your business. We enable you to collect and share more and better user-generated content, display it for maximum conversion impact and analyze it to benchmark and improve product experiences.

Media Contact

Ryan Hunt
rhunt@1worldsync.com

The post 1WorldSync Acquires PowerReviews, a Leader in Consumer-Generated Ratings and Reviews, to Help Brands and Retailers Fuel Sales Online appeared first on 1WorldSync.

“As a brand’s supply chain data responsibility evolves, so do the possibilities for content to provide value. Siloed data or a lack of clarity about changes to content expectations, regulations or business processes make it challenging to maximize profits efficiently.”  – Randy Mercer, 1WorldSync Chief Product Officer

Read the full piece here.

The post InsideBIGDATA: The 4 Ingredients for Accurate Supply Chain Data Synchronization appeared first on 1WorldSync.

CHICAGO, May 9, 2023 — 1WorldSync®, the leading provider of omnichannel product content solutions, has acquired atrify GmbH, a wholly owned subsidiary of GS1 Germany and Europe’s largest GS1 certified product content technology and consulting partner.

The deal reunites two of the world’s most prominent product content management and syndication providers, whose technology helps major global brands and retailers create more engaging commerce experiences—both online and in brick-and-mortar stores—that drive more sales. The organizations split in 2019 when:

• 1WorldSync Holdings divested 1WorldSync GmbH to GS1 Germany and rebranded as atrify, and
• Battery Ventures, a global technology-focused investment firm, acquired 1WorldSync Holdings from GS1 US.

“Bringing 1WorldSync and atrify together greatly improves our ability to serve our combined global customer base,” said Steve Sivitter, CEO of 1WorldSync. “The history these two companies share makes this a natural and mutually beneficial combination. Over 60% of all product data registered globally moves through our platforms, allowing the world’s largest brands, retailers and GS1 member organizations to address their growing global content and data needs with a single provider.”

Today’s acquisition of atrify enables 1WorldSync to deliver even greater value to its customers by:

• Serving its global customers with a single provider, ensuring cohesive solutions, services and support across North America and Europe.
• Broadening its ability to address the needs of GS1 member organizations and healthcare solutions for medical devices.
• Extending its comprehensive omnichannel product content capabilities, such as Rich Content (ContentCast), E-Commerce Analytics and PIM solutions across atrify’s retail and manufacturing customers in the European market.

“We are excited to embark on this new chapter with 1WorldSync, reuniting two major players in the product content management space,” said Jochen Moll, CEO of atrify. “This acquisition marks a significant milestone in our joint mission to provide seamless, end-to-end product content solutions for our global customers. As a unified force, we are committed to innovation and excellence in our service offerings, enabling businesses to thrive in an increasingly digital and interconnected world.”

“We are very pleased about this consolidation and the associated opportunities to further develop the atrify business,” said Thomas Fell, CEO of GS1 Germany. “It’s the perfect match for atrify.”

To learn more about 1WorldSync’s omnichannel product content solutions or about atrify, please visit www.1worldsync.com and www.atrify.com.

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About 1WorldSync 

1WorldSync® is the leading provider of omnichannel product content solutions, enabling more than 14,000 companies in over 60 countries to share authentic, trusted content that empowers confident commerce and intelligent consumer purchasing decisions. Through its technology platform and expert services, 1WorldSync solves revenue-impacting product content challenges faced by leading brands and retailers in the CPG/retail, DIY, consumer electronics, healthcare, and foodservice industries. 1WorldSync is one of the only product content providers and GDSN Data Pools to achieve ISO Certification 27001.

About atrify

atrify is the platform for product content that enables more than 20,000 users in over 50 countries to share accurate and reliable content with their partners and consumers. With complimentary expert services, atrify provides a holistic solution portfolio for transparency, compliance and cross-channel trading.

About GS1 Germany

GS1 Germany – It started with a simple beep. In 1974, a barcode was scanned in a supermarket for the first time. This was the beginning of automated cashiering – and the beginning of GS1’s success story. The machine-readable GS1 barcode with the included GTIN is now the universal standard in global trade and is scanned on products six billion times a day. GS1’s standards are the global language for efficient and secure business processes that span company boundaries and continents. As part of a global network, we work with our customers and partners to develop market-driven and future-oriented solutions that directly contribute to their business success. Today, two million companies across more than 20 industries around the world use that language to uniquely identify products, locations and assets to capture relevant data and share it with business partners within value added networks. GS1 – The Global Language of Business.

www.gs1-germany.de

Media Contact

North America

Tori Klimczak tori_klimczak@blastmedia.com

Europe 

Arne Kuhlmann akuhlmann@atrify.com

The post 1WorldSync Expands Global Footprint with atrify Acquisition appeared first on 1WorldSync.

CHICAGO, March 8, 2023 /PRNEWSWIRE/ –1WorldSync®, the leading provider of omnichannel product content solutions, today announced the acquisition of Webáta, an e-commerce technology and analytics company that helps clients unlock sales growth through key areas like keywords and rankings, Product Detail Page (PDP) content scores, store-level item publishing and in-stock compliance, and store-level competitive intelligence.

“Webáta’s technology, applied to our expansive customer base of over 14,000 brands and retailers, creates substantial opportunities to deliver greater value to customers,” said Steve Sivitter, CEO of 1WorldSync, a company backed by global investment firm Battery Ventures. “The data-driven insights from Webáta empower educated decisions that grow sales, making it a true competitive advantage for our brand customers.” 

Through proprietary data and technology, Webáta improves a brand’s presence in retail e-commerce stores like Walmart. Customers receive a unique suite of services and reporting, including SEO keyword winnability, store-level pricing analysis, content quality measurement, and real-time out-of-stock (OOS) insights—all of which informs the next best action to improve sales performance. 

“1WorldSync has long been the industry leader in omnichannel product content creation, delivery and management,” said Gabe Wight, co-founder and CEO of Webáta. “I couldn’t be more excited to join their team and pursue our mutual vision of delivering a holistic e-commerce analytics experience, allowing our brand partners to grow faster with actionable, easy-to-access insights.” 

To learn more about 1WorldSync’s omnichannel product content solutions, or about Webáta, please visit www.1worldsync.com and https://webata.com. 

About 1WorldSync 

1WorldSync® is the leading provider of omnichannel product content solutions, enabling more than 14,000 companies in over 60 countries to share authentic, trusted content that empowers confident commerce and intelligent consumer purchasing decisions. Through its technology platform and expert services, 1WorldSync solves revenue-impacting product content challenges faced by leading brands and retailers in the CPG/retail, DIY, consumer electronics, healthcare, and foodservice industries. 1WorldSync is one of the only product content providers and GDSN Data Pools to achieve ISO Certification 27001.

About Webáta

Webáta’s proprietary technology, data and processes help brands identify growth drivers for retail e-commerce websites like walmart.com and target.com.  Webáta’s data-driven insights grow sales for brands by prioritizing the highest impact actions from product presentation, keywords and rankings, and store-level competitive intelligence.

Media Contact

Ryan Hunt

rhunt@1worldsync.com

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CHICAGO — February 7, 2023 /PRNEWSWIRE/ — 1WorldSync®, the leading provider of omnichannel product content solutions, today announced the promotions of three senior executives, Eileen Timmins, Randy Mercer and TJ Waldorf, to continue leading the high-growth SaaS provider as Chief Human Resources Officer, Chief Product Officer and Chief Marketing Officer, respectively.

“These promotions are a reflection of Eileen, Randy and TJ’s contributions and leadership within 1WorldSync over the last several years,” said Steve Sivitter, Chief Executive Officer of 1WorldSync, a Battery Ventures-backed company. “Teamwork, humility and continuous improvement are just a few of our core values that perfectly describe these three executives, and I am excited for them to continue applying their talents within 1WorldSync as we focus on our next phase of growth.”

Eileen Timmins- Chief Human Resource Officer

Eileen is responsible for 1WorldSync’s global human resources and administration. A values-driven leader, she emphasizes the importance of communications and programs that unite 1WorldSync’s employees and offices worldwide. Prior to joining 1WorldSync, Eileen held a variety of global human resources leadership roles in technology and financial services. Her determination to make 1WorldSync a world-class employer has resulted in a  best place to work recognition for multiple years in a row.

“1WorldSync’s thoughtful, values-driven culture has been an essential ingredient in the company’s dynamic growth story,” said Timmins. “I look forward to continuing to partner with the remarkable team at 1WorldSync and build on the momentum of our high-performing, purpose-driven teams that deliver exceptional results in a culture where everyone can thrive.”

Randy Mercer- Chief Product Officer

Randy is an omnichannel product content expert with over 15 years of industry experience. He leads 1WorldSync’s global product management and solution architecture teams, aligning the company’s portfolio with current customer needs and emerging market trends. In particular, over the last three years, Randy has led the expansion of capabilities in existing products, the ideation of new functionality and the identification of complementary acquisitions.

“Having experienced the evolution of 1WorldSync over many years, I’m excited to lead the continued growth of our solution portfolio,” said Mercer. “Our product team is incredibly focused on delivering customer value at every turn, and I look forward to further enabling our user community across all of their channels.”

TJ Waldorf- Chief Marketing Officer

TJ is a customer-centric marketing leader focused on delivering unique value to 1WorldSync’s customer segments. Currently, he leads 1WorldSync’s marketing, communications, business development and community engagement functions. Prior to joining 1WorldSync in 2020, TJ served as Chief Marketing Officer at a leading-edge Infrastructure-as-a-Service provider, where he led marketing, inside sales and customer success. 

“We have an amazing community of customers and an expansive addressable market we can serve with our capabilities and solutions. It’s that foundation that gets my team and me excited to bring our best selves to work every day,” said Waldorf. “I’m looking forward to this next phase of growth and evolution in 2023 and beyond.”

About 1WorldSync 

1WorldSync® is the leading provider of omnichannel product content solutions, enabling more than 14,000 companies in over 60 countries to share authentic, trusted content that empowers confident commerce and intelligent consumer purchasing decisions. Through its technology platform and expert services, 1WorldSync solves revenue-impacting product content challenges faced by leading brands and retailers in the CPG/retail, DIY, consumer electronics, healthcare and food service industries. 1WorldSync is one of the only product content providers and GDSN Data Pools to achieve ISO Certification 27001. For more information, please visit https://www.1worldsync.com. 

Media Contact

Elena Kilgore

ekilgore@1worldsync.com

The post 1WorldSync Announces Senior Executive Promotions in Human Resources, Product and Marketing appeared first on 1WorldSync.

CHICAGO — Nov. 7, 2022 /PRNEWSWIRE/— 1WorldSync, the leading global product content platform for brands and retailers, today released its 2022 Consumer Product Benchmark Report showing inflation’s significant impact on consumers. The report — featuring data from a survey of 1,650 shoppers across the United States and Canada — found that 63% of consumers plan to pull back spending to adjust for rising costs. 

The full report can be found here.

Discerning consumers are also vetting products more than ever before. Accurate brand content isn’t a luxury — it’s a necessity. Before committing to a significant online purchase, 52% of shoppers research at least four products and 89% visit multiple sites. Seven in 10 shoppers said they often decide not to buy a product due to poor quality product content or a lack of product content. 1WorldSync found shoppers spend more time reviewing product content to verify:

• Product value matches its price (67%).
• They want or need the product (56%).
• The product will meet expectations (49%).
• The manufacturer’s values align with their own (38%).
• Other customers enjoy the product (33%).

“Relevant, impactful product content is essential everywhere commerce happens,” said Steve Sivitter, CEO of 1WorldSync. “While consumers might be tightening their wallets, they’re spending more time researching and reviewing product content. Our survey results show that brands and retailers committed to consistently surfacing quality product information position themselves well moving into 2023 and beyond.”

The report also suggests a daunting holiday season ahead for retailers. 38% of shoppers plan to scale back gift spending this year due to inflation. Clothes and accessories (65%), electronics (59%) and toys and games (51%) — arguably the most popular purchased gift items — lead the non-essential goods categories getting the pinch from consumers. 

1WorldSync uncovered additional insights about returns that retailers will find helpful as they prepare for the post-holiday return season. Reasons identified for returns included below-standard product content and inaccurate, misleading or poor product information on e-commerce websites. Clothes and accessories, consumer electronics and packaged groceries topped the list of returns in the past 18 months. 

Additional findings from the report include information about:

• Omnichannel shopping trends. 
• The growth of mobile shopping features and consumer use.
• Product Detail Page (PDP) conversion drivers and killers.
• E-commerce product bundling recommendations. 

About 1WorldSync

1WorldSync® is the leading provider of omnichannel product content solutions, enabling more than 14,000 companies in over 60 countries to share authentic, trusted content that empowers confident commerce and intelligent consumer purchasing decisions. Through its technology platform and expert services, 1WorldSync solves revenue-impacting product content challenges faced by leading brands and retailers in the CPG/retail, DIY, consumer electronics, healthcare and foodservice industries. 1WorldSync is one of the only product content providers and GDSN Data Pools to achieve ISO Certification 27001. For more information, please visit www.1worldsync.com.

Media Contact

Elena Kilgore

1WorldSync

ekilgore@1worldsync.com

The post Inflation Curtails Consumer Spending, Highlights Need for Quality Product Content, According to New Research from 1WorldSync appeared first on 1WorldSync.

CHICAGO, IL – November 2, 2022 /PRNEWSWIRE/ – 1WorldSync^®, the leading provider of omnichannel product content solutions, today announced that it has welcomed Dan Parris to lead its content production teams that serve brands and retailers across industries including consumer packaged goods (CPG), consumer electronics, food service and healthcare. This addition will strengthen the company’s ability to scale content production and delivery across the globe.

“Dan will lead our content production teams by leveraging his expertise to bring greater value to customers through high quality, accurate and complete content,” said Chris Aston, vice president of customer experience at 1WorldSync, a Battery Ventures-backed SaaS provider. “Dan brings a wealth of knowledge and expertise to our product content creation pillar within the customer experience team, and his proven track record in process improvement, operations management and team leadership will help us scale this area of the business.”

Parris has over two decades of experience working across data, content, insights and technology. In his most recent role, he successfully led teams to embrace more agile work practices which enabled clients to make better and faster decisions. Parris will focus on integrating product content creation into the overall customer experience, with an emphasis on 1WorldSync’s solutions for core e-commerce and rich e-commerce content. All of this work is designed to deliver a more seamless and enhanced customer journey.

“This is an incredibly exciting time to join the leader in omnichannel product content solutions,” said Parris. “There’s a significant opportunity to help more of our 14,000 brands and retailers improve their product content strategies by leveraging the capabilities of our content production teams around the world. Whether in-store or online, product content is a strategic imperative to omnichannel commerce success.”

This news follows the company’s recent addition of a new Chief Revenue Officer and two acquisitions that expand 1WorldSync’s capabilities and strengthen its ability to scale.

To learn more about 1WorldSync, visit www.1worldsync.com. 

About 1WorldSync

1WorldSync^® is the leading provider of omnichannel product content solutions, enabling more than 14,000 companies in over 60 countries to share authentic, trusted content that empowers confident commerce and intelligent consumer purchasing decisions. Through its technology platform and expert services, 1WorldSync solves revenue-impacting product content challenges faced by leading brands and retailers in the CPG/retail, DIY, consumer electronics, healthcare and foodservice industries. 1WorldSync is one of the only product content providers and GDSN Data Pools to achieve ISO Certification 27001. For more information, please visit www.1worldsync.com.

Media Contact:

Elena Kilgore

1WorldSync

ekilgore@1worldsync.com

The post 1WorldSync Strengthens Customer Experience Team by Adding Director of Production appeared first on 1WorldSync.

CHICAGO, IL – October 18, 2022 /PRNEWSWIRE/ 1WorldSync^®, the leading provider of omnichannel product content solutions, today announced that it has added to its leadership team by appointing Kathy Lord as Chief Revenue Officer (CRO). This addition will strengthen the company’s ability to scale the global sales organization and accelerate growth.

“We’re thrilled to have Kathy lead our global sales and customer success organization,” said Steve Sivitter, Chief Executive Officer of 1WorldSync, a Battery Ventures-backed SaaS provider. “Kathy is passionate about scaling go-to-market organizations and has great experience accelerating growth at many well-known SaaS companies. Kathy’s background is precisely what the sales organization requires to help us scale the business to the next stage and deliver even greater value to our customers.”

Lord has more than 25 years of sales and customer success management, operations and executive leadership across a wide range of market segments and industries. As CRO, Lord will lead all sales segments globally for 1WorldSync, including field sales, inside sales, and customer success, and will be responsible for growing market share and accelerating top-line growth.

“The platform and capabilities the 1WorldSync team has built over the last several years now enables our customers to manage the full product content lifecycle from creating, managing, distributing and optimizing their product content to increase revenues. Now it’s all about getting those capabilities in front of current and future customers at a higher velocity,” said Lord. “That’s exactly why I’m excited to bring my experience and partner with the rest of the leadership team to both accelerate growth for 1WorldSync and drive greater business value for our customers.”

This news follows the company’s acquisitions of Swogo and Aligntrac, which reinforce 1WorldSync’s commitment to bringing the best people, processes and technology together, supporting the mission-critical needs of its global customer base in their omnichannel product content journeys.

To learn more about 1WorldSync, visit www.1worldsync.com. 

About 1WorldSync

1WorldSync^® is the leading provider of omnichannel product content solutions, enabling more than 14,000 companies in over 60 countries to share authentic, trusted content that empowers confident commerce and intelligent consumer purchasing decisions. Through its technology platform and expert services, 1WorldSync solves revenue-impacting product content challenges faced by leading brands and retailers in the CPG/retail, DIY, consumer electronics, healthcare and foodservice industries. 1WorldSync is one of the only product content providers and GDSN Data Pools to achieve ISO Certification 27001. For more information, please visit www.1worldsync.com.

Media Contact:

Elena Kilgore

1WorldSync

ekilgore@1worldsync.com

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